Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. [2] [3] Brands are used in business , marketing , and advertising . Name brands are sometimes distinguished from generic or store brands .
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| Year | Metadata | Sections | Top Words | First Paragraph |
| 2018 |
292343 characters 51 sections 111 paragraphs 18 images 527 internal links 91 external links |
branding 0.389 brand 0.309 identity 0.292 brands 0.233 communication 0.133 consumers 0.116 example 0.114 awareness 0.108 strategy 0.103 bce 0.101 customer 0.094 quality 0.093 customers 0.090 extension 0.089 goods 0.088 |
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. [2] [3] Brands are used in business , marketing , and advertising . Name brands are sometimes distinguished from generic or store brands . |
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| 2017 |
247121 characters 48 sections 108 paragraphs 14 images 511 internal links 73 external links |
branding 0.389 identity 0.320 brand 0.309 brands 0.225 communication 0.142 example 0.118 strategy 0.105 bce 0.100 awareness 0.096 customers 0.096 customer 0.096 extension 0.095 consumers 0.093 ancient 0.091 experience 0.091 |
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. [2] [3] Brands are used in business , marketing , and advertising . |
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| 2016 |
218913 characters 47 sections 103 paragraphs 9 images 504 internal links 63 external links |
brand 0.344 branding 0.332 identity 0.321 brands 0.218 communication 0.153 example 0.118 strategy 0.118 awareness 0.109 customers 0.109 customer 0.108 extension 0.107 experience 0.103 visual 0.094 consumers 0.094 examples 0.087 |
A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. [2] Brands are used in business , marketing , and advertising . |
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| 2015 |
159612 characters 36 sections 79 paragraphs 6 images 429 internal links 45 external links |
branding 0.362 brand 0.336 identity 0.249 brands 0.196 personal 0.119 visual 0.111 communication 0.107 trust 0.107 service 0.105 example 0.102 social 0.102 experience 0.097 consumers 0.096 product 0.091 branded 0.088 |
A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others. [2] Brands are used in business , marketing , and advertising . Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron . |
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| 2014 |
120626 characters 30 sections 61 paragraphs 5 images 392 internal links 24 external links |
brand 0.326 identity 0.295 branding 0.265 brands 0.253 visual 0.138 experience 0.120 trust 0.118 example 0.118 product 0.100 branded 0.100 owner 0.098 products 0.095 recognition 0.093 quality 0.089 service 0.087 |
A brand is a name, term, design or other feature that distinguishes one seller's product from those of others. [1] Brands are used in business , marketing , and advertising . Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron . A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company. |
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| 2013 |
118225 characters 29 sections 60 paragraphs 5 images 388 internal links 23 external links |
brand 0.333 identity 0.286 branding 0.279 brands 0.231 visual 0.134 example 0.123 experience 0.117 awareness 0.116 trust 0.115 service 0.106 product 0.105 perception 0.100 owner 0.095 products 0.093 recognition 0.091 |
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." [1] Initially, branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp and was subsequently used in business , marketing , and advertising . A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. |
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| 2012 |
103723 characters 27 sections 55 paragraphs 6 images 355 internal links 23 external links |
brand 0.327 identity 0.314 branding 0.280 brands 0.216 visual 0.140 experience 0.122 service 0.121 trust 0.120 example 0.119 awareness 0.108 perception 0.105 products 0.101 owner 0.099 product 0.099 recognition 0.095 |
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." [1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp , and was subsequently used in business , marketing and advertising . A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable fixed asset of a Corporate. |
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| 2011 |
88616 characters 29 sections 60 paragraphs 5 images 227 internal links 26 external links |
brand 0.320 identity 0.306 branding 0.298 brands 0.252 service 0.135 visual 0.125 example 0.122 perception 0.107 products 0.106 branded 0.103 owner 0.101 product 0.101 awareness 0.097 elements 0.097 recognition 0.097 |
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." [1] |
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| 2010 |
86824 characters 29 sections 57 paragraphs 8 images 234 internal links 17 external links |
identity 0.343 brand 0.327 branding 0.255 brands 0.246 service 0.149 owner 0.115 visual 0.109 branded 0.105 example 0.105 products 0.105 product 0.103 names 0.096 quality 0.094 perception 0.091 personality 0.091 |
A brand is the identity of a specific product , service , or business [1] [ page needed ] . A brand can take many forms, including a name , sign , symbol , color combination or slogan . The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark . The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. |
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| 2009 |
59400 characters 19 sections 39 paragraphs 3 images 195 internal links 13 external links |
identity 0.301 brand 0.271 branding 0.218 brands 0.207 branded 0.132 products 0.128 owner 0.127 example 0.119 service 0.111 cost 0.108 iconic 0.108 product 0.102 names 0.102 experience 0.100 muji 0.100 |
A brand is a distinguishing name and/or symbol, intended to identify a product or producer. [1] A protected brand name is called a proprietary name . |
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| 2008 |
64577 characters 20 sections 44 paragraphs 4 images 221 internal links 17 external links |
brand 0.311 identity 0.264 personality 0.190 example 0.175 branding 0.175 brands 0.161 promise 0.147 branded 0.137 owner 0.135 muji 0.119 service 0.105 products 0.101 strong 0.100 experience 0.095 nike 0.095 |
A brand is a collection of symbols, experiences and associations connected with a product , a service , a person or any other artefact or entity . |
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| 2007 |
48852 characters 13 sections 33 paragraphs 4 images 171 internal links 2 external links |
brands 0.246 brand 0.227 branding 0.215 cola 0.166 monopoly 0.125 goods 0.116 coca 0.110 marks 0.110 century 0.100 recognition 0.100 retailer 0.100 fairy 0.097 senses 0.097 strongest 0.097 phillip 0.097 |
Brands were originally developed as labels of ownership: name , term , design , symbol . However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organisation’s most valuable assets. |
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| 2006 |
47843 characters 18 sections 35 paragraphs 1 images 164 internal links 14 external links |
branding 0.293 brand 0.248 brands 0.198 strongest 0.146 service 0.129 branded 0.123 aspect 0.113 recognition 0.113 products 0.112 owner 0.111 example 0.108 goods 0.105 image 0.096 logo 0.096 number 0.096 |
A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising , design , and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service . A brand serves to create associations and expectations among products made by a producer . A brand often includes an explicit logo , fonts, color schemes , symbols , sound which may be developed to represent implicit values , ideas , and even personality . |
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| 2005 |
23293 characters 9 sections 17 paragraphs 3 images 125 internal links 0 external links |
branding 0.414 brand 0.220 service 0.210 aspect 0.184 owner 0.180 services 0.147 corporations 0.143 local 0.136 goods 0.114 elements 0.110 recognition 0.110 associated 0.104 image 0.104 expectations 0.102 products 0.101 |
In marketing , a brand is the symbolic embodiment of all the information connected with a product or service . A brand typically includes a name, logo , and other visual elements such as images , fonts, color schemes, or symbols . It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers . |
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| 2004 |
18034 characters 10 sections 11 paragraphs 2 images 87 internal links 5 external links |
branding 0.308 goods 0.197 corporations 0.197 local 0.188 brands 0.174 brand 0.174 franchise 0.141 equity 0.132 construct 0.132 detergent 0.132 marketers 0.132 symbolic 0.132 marketer 0.132 carries 0.132 service 0.125 |
A brand takes the form of a symbolic construct created by a marketer to represent a collection of information about a product or group of products. This symbolic construct typically consists of a name, identifying mark, logo , visual images or symbols , or mental concepts which distinguishes the product or service . A brand often carries connotations of a product's "promise", the product or service’s point of difference among its competitors which makes it special and unique. Marketers attempt through a brand to give a product a "personality" or an "image". Thus, they hope to "brand", or burn, the image into the consumer's mind; that is, associate the image with the product's quality. Because of this, a brand can form an important element of an advertising theme: it serves as a quick way to show and tell consumers what a supplier has offered to the market . |
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| 2003 |
9630 characters 5 sections 15 paragraphs 0 images 57 internal links 1 external links |
local 0.205 brands 0.185 burning 0.179 detergent 0.179 brand 0.178 service 0.170 familiar 0.161 goods 0.161 factories 0.154 japanese 0.154 dutch 0.154 european 0.148 product 0.144 identify 0.139 manufacturers 0.132 |
A brand is an identifying mark, image, name or concept which distinguishes a product or service . A brand is a symbol created by a marketer to represent a collection of information about a product or group of products. When a brand has accummulated a mass of positive sentiment among consumers , the company is said to have acquired brand equity . A brand name is that part of a brand consisting of words or letters that can be verbalized. A brand name that has been given legal protection is referred to as a trademark . |
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| 2002 |
5817 characters 0 sections 12 paragraphs 0 images 39 internal links 0 external links |
mind 0.418 share 0.247 kind 0.244 tissue 0.244 identify 0.189 branding 0.163 burning 0.162 kleenex 0.162 term 0.154 coca 0.139 cola 0.139 distinguish 0.139 japanese 0.139 dutch 0.139 refer 0.139 |
A brand is an identifying mark, image, name or concept which distinguishes a product or service. Originally the word just meant a thing which was hot or burning. Then it came into use by the European Middle Ages to identify the process of burning a mark into a stock animal so as to identify ownership. Animal branding in the American west has evolved into a complex marking system still in use today. |
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| 2001 |
4026 characters 0 sections 19 paragraphs 0 images 17 internal links 0 external links |
mind 0.441 share 0.261 kind 0.257 tissue 0.257 identify 0.199 branding 0.172 burning 0.172 kleenex 0.172 term 0.163 coca 0.147 cola 0.147 distinguish 0.147 refer 0.147 soft 0.133 drink 0.115 |
A brand is an identifying mark, image, name or concept which distinguishes a product or service. Originally the word just meant a thing which was hot or burning. Then it came into use by the European middle ages to identify the process of burning a mark into a stock animal so as to identify ownership. Animal branding in the west has evolved into a complex marking system still in use today. |