Store brand
Store brands , also called own brands , [ citation needed ] are private label brands managed solely by a retailer for sale in only a specific chain of stores. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for store brands might be related to individual characteristics such as demographics and socioeconomic variables. [1]
Page Revisions
| Year | Metadata | Sections | Top Words | First Paragraph |
| 2018 |
21718 characters 6 sections 8 paragraphs 3 images 37 internal links 6 external links |
store 0.458 retailer 0.332 brands 0.288 national 0.226 goods 0.220 branding 0.123 premium 0.123 aldi 0.122 positioning 0.122 private 0.105 institute 0.105 example 0.097 advantages 0.095 cheaper 0.095 choice 0.088 |
Store brands , also called own brands , [ citation needed ] are private label brands managed solely by a retailer for sale in only a specific chain of stores. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for store brands might be related to individual characteristics such as demographics and socioeconomic variables. [1] |
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| 2017 |
43596 characters 12 sections 14 paragraphs 5 images 109 internal links 5 external links |
1. How store brand relates to customers 2. Store brand vs. national brand 3. How store brands relate to retail branding / Improving Retailers image 6. Advantages of private branding |
store 0.619 brands 0.349 national 0.273 loyalty 0.254 retailer 0.248 positioning 0.148 retailers 0.140 brand 0.125 price 0.099 goods 0.089 relationship 0.088 quality 0.085 image 0.081 kotler 0.074 rated 0.074 |
Store brands are a line of products strategically branded by a retailer within a single brand identity . They bear a similarity to the concept of house brands , private label brands (PLBs) in the United States, own brands in the UK , and home brands in Australia and generic brands . They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for store brands might be related to individual characteristics such as demographics and socioeconomic variables. [1] |
| 2016 |
28973 characters 6 sections 7 paragraphs 3 images 97 internal links 5 external links |
store 0.479 retailer 0.360 brands 0.325 national 0.214 goods 0.209 branding 0.117 premium 0.117 aldi 0.116 positioning 0.116 generic 0.100 private 0.100 institute 0.100 advantages 0.090 cheaper 0.090 brand 0.083 |
Store brands are a line of products strategically branded by a retailer within a single brand identity . They bear a similarity to the concept of house brands , private label brands (PLBs) in the United States, own brands in the UK , and home brands in Australia and generic brands . They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for store brands might be related to individual characteristics such as demographics and socioeconomic variables. [1] |
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| 2015 |
28834 characters 3 sections 7 paragraphs 5 images 102 internal links 5 external links |
store 0.479 retailer 0.360 brands 0.325 national 0.214 goods 0.209 branding 0.117 premium 0.117 aldi 0.116 positioning 0.116 generic 0.100 private 0.100 institute 0.100 advantages 0.090 cheaper 0.090 brand 0.083 |
Store brands are a line of products strategically branded by a retailer within a single brand identity . They bear a similarity to the concept of house brands , private label brands (PLBs) in the United States, own brands in the UK , and home brands in Australia and generic brands . They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Consumer demand for store brands might be related to individual characteristics such as demographics and socioeconomic variables. [1] |
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| 2014 |
28254 characters 3 sections 7 paragraphs 5 images 102 internal links 9 external links |
store 0.451 retailer 0.373 brands 0.319 national 0.222 goods 0.217 branding 0.121 premium 0.121 aldi 0.120 positioning 0.120 generic 0.103 private 0.103 institute 0.103 advantages 0.093 cheaper 0.093 brand 0.086 |
Store brands are a line of products strategically branded by a retailer within a single brand identity . They bear a similarity to the concept of house brands , private label brands (PLBs) in the United States, own brands in the UK , and home brands in Australia and generic brands . They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. |
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| 2013 |
28349 characters 3 sections 7 paragraphs 5 images 102 internal links 9 external links |
store 0.452 retailer 0.374 brands 0.320 national 0.223 goods 0.217 branding 0.121 premium 0.121 aldi 0.121 positioning 0.121 generic 0.104 private 0.104 advantages 0.094 cheaper 0.094 brand 0.087 save 0.086 |
Store brands are a line of products strategically branded by a retailer within a single brand identity . They bear a similarity to the concept of house brands , private label brands (PLBs) in the United States, own brands in the UK , and home brands in Australia and generic brands . They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. |
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| 2012 |
24452 characters 3 sections 8 paragraphs 3 images 93 internal links 9 external links |
store 0.421 retailer 0.387 brands 0.331 national 0.231 goods 0.225 premium 0.126 aldi 0.125 generic 0.107 private 0.107 advantages 0.097 cheaper 0.097 save 0.089 branding 0.084 compared 0.084 lot 0.084 |
Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands , Private label brands (PLBs) in the United States, own brands in the UK , and home brands in Australia and generic brands . But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. |
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| 2011 |
86707 characters 69 sections 19 paragraphs 5 images 262 internal links 11 external links |
store 0.445 brands 0.366 goods 0.238 retailer 0.219 national 0.209 save 0.202 supermarkets 0.124 premium 0.114 aldi 0.113 richelieu 0.113 valu 0.113 generally 0.102 generic 0.097 private 0.097 label 0.089 |
Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands , Private label brands (PLBs) in the United States, own brands in the UK , and home brands in Australia and generic brands . But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. |
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| 2010 |
75683 characters 55 sections 17 paragraphs 5 images 241 internal links 11 external links |
store 0.451 brands 0.371 goods 0.241 retailer 0.222 national 0.211 save 0.205 premium 0.115 aldi 0.115 richelieu 0.115 valu 0.115 generic 0.098 private 0.098 supermarkets 0.094 label 0.091 cheaper 0.089 |
Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands , Private label brands (PLBs) in the United States, own brands in the UK , and home brands in Australia and generic brands . But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. |
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| 2009 |
69050 characters 59 sections 15 paragraphs 3 images 227 internal links 7 external links |
store 0.490 brands 0.385 goods 0.337 national 0.230 save 0.178 retailer 0.145 label 0.131 premium 0.125 valu 0.125 chains 0.118 private 0.107 cheaper 0.096 brand 0.089 choice 0.089 lee 0.089 |
Store brands ( store brands ) or Private label brands (PLBs) in the United States, own brands in the UK , and home brands in Australia ) are specific to retail stores or store chains . The retailer can manufacture goods under its own label, re-brand private label goods, or outsource manufacture of store-brand items to multiple third parties - often the same manufacturers that produce brand-labeled goods. Store- brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. |
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| 2008 |
56999 characters 52 sections 10 paragraphs 3 images 202 internal links 4 external links |
store 0.497 goods 0.377 brands 0.308 national 0.257 save 0.200 retailer 0.162 premium 0.140 valu 0.140 brand 0.123 label 0.110 cheaper 0.108 mountain 0.093 subject 0.093 chains 0.088 manufacture 0.088 |
Store brands ( house brands in the United States, own brands in the UK , and home brands in Australia ) are brands which are specific to a retail store or store chain . The retailer can manufacture goods under its own label, re-brand private label goods, or outsource manufacture of store brand items to multiple third parties - often the same manufacturers that produce brand label goods. Store brand goods are generally cheaper than national brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. |
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| 2007 |
32643 characters 22 sections 7 paragraphs 1 images 146 internal links 4 external links |
store 0.499 goods 0.426 national 0.281 brands 0.235 retailer 0.206 premium 0.178 label 0.140 brand 0.127 mountain 0.119 subject 0.119 manufacture 0.112 retail 0.112 retailers 0.112 consumer 0.090 realise 0.089 |
Store brands (or own brands in the UK and home brands in Australia ) are brands which are specific to a retail store or store chain . The retailer can manufacture goods under its own label, re-brand private label goods, or outsource manufacture of store brand items to multiple third parties - often the same manufacturers that produce brand label goods. Store brand goods are generally cheaper than national brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. |
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| 2006 |
9518 characters 3 sections 3 paragraphs 0 images 53 internal links 0 external links |
store 0.467 goods 0.375 national 0.329 retailer 0.276 brands 0.263 premium 0.179 mountain 0.119 subject 0.119 retail 0.113 retailers 0.113 brand 0.098 label 0.094 consumer 0.091 realise 0.089 select 0.089 |
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| 2005 |
5856 characters 3 sections 4 paragraphs 0 images 25 internal links 0 external links |
store 0.516 goods 0.341 national 0.299 retailer 0.251 brands 0.239 premium 0.163 cola 0.139 branding 0.109 mountain 0.109 subject 0.109 retail 0.102 retailers 0.102 brand 0.089 typically 0.089 branded 0.085 |
Store brands are brands which are specific to a retail store. The retailer either manufactures goods under its own label or rebrands private label goods. Store brand goods are generally cheaper than national brand goods because the retailer can optimise the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Store brands are perceived as major threats to national brands by manufacturers and have helped shift power to the retailer in the industry. |
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| 2004 |
3034 characters 0 sections 4 paragraphs 0 images 10 internal links 0 external links |
store 0.479 goods 0.358 national 0.315 retailer 0.264 brands 0.251 premium 0.171 cola 0.146 branding 0.114 subject 0.114 retail 0.108 retailers 0.108 generally 0.102 consumers 0.098 typically 0.094 branded 0.090 |
Store brands are brands which are specific to a retail store. The retailer either manufactures goods under its own label or rebrands private label goods. Store brand goods are generally cheaper than national brand goods because the retailer can optimise the production to suit consumer demand and save on advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Store brands are perceived as major threats to national brands by manufacturers and have helped shift power to the retailer in the industry. |